PRIVACY POLICY

McCarthy Group LLC ("McCarthy Group," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information when you visit our website or engage with our services.

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1. Who We Are

McCarthy Group LLC is a consulting business based in Washington State, providing marketing strategy, business operations, and AI adoption consulting services. Our website is located at https://www.mccarthygroupllc.com.

If you have questions about this policy or how we handle your information, you can reach us at hello@mccarthygroupllc.com.

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2. Information We Collect

Information you provide directly. When you contact us via email or book a discovery call through our scheduling tool (currently Calendly), you may provide your name, email address, business name, and any other information you choose to include. We only collect what you voluntarily share.

Information collected automatically. We may collect certain technical information automatically when you visit our website, including your IP address, browser type, pages visited, time spent on pages, and other standard website traffic data. 

Third-party tools. If you book a call through Calendly, your information is also subject to Calendly's own privacy policy. We do not control how Calendly handles your data.

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3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and schedule discovery calls

• Deliver consulting services you have engaged us for

• Send relevant communications about your engagement or our services

• Understand how our website is being used so we can improve it

• Comply with our legal obligations

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

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4. Email Communications

If you contact us by email or sign up for future communications (such as a newsletter, when that becomes available), we will use your email address to respond to you or send you the content you requested. You can opt out of non-essential communications at any time by replying to any email with "unsubscribe" or by contacting us directly at hello@mccarthygroupllc.com.

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5. Cookies and Tracking

Our website uses cookies and similar tracking technologies to understand how visitors use our site and to improve your experience. Cookies are small text files stored on your device when you visit our website.

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Cookie consent. We use Usercentrics, a consent management platform, to manage your cookie preferences in accordance with applicable privacy laws including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). When you visit our website, you will be presented with a cookie consent banner that allows you to accept, decline, or customize which categories of cookies you consent to. Your preferences are saved and can be updated at any time.

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Google Analytics. We use Google Analytics, a web analytics service provided by Google LLC, to collect information about how visitors use our website. Google Analytics uses cookies to collect data such as your IP address, browser type, pages visited, time spent on pages, and referring URLs. This information helps us understand website traffic patterns and improve our content and services.

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We have implemented Google Consent Mode v2 with advanced consent mode activated on our website. This means that Google Analytics data is always transmitted to Google, but is labeled according to your consent status. If you decline analytics cookies, Google receives consent signals indicating your preference and handles your data accordingly, including applying data modeling rather than using your individual data for reporting purposes. If you accept analytics cookies, your data is used directly for analytics reporting. In both cases, Google processes data in accordance with your expressed preferences.

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Google Analytics data is processed by Google LLC and may be transferred to and stored on servers in the United States. For more information on how Google uses data collected through our site, please visit https://policies.google.com/privacy. You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout.

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6. Data Retention

We retain your information for as long as necessary to provide our services and fulfill the purposes described in this policy, or as required by law. If you would like us to delete your information, please contact us at hello@mccarthygroupllc.com and we will respond within 30 days.

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7. Data Security

We take reasonable measures to protect your information from unauthorized access, disclosure, or loss. However, no method of transmission over the internet is completely secure. We cannot guarantee absolute security and encourage you to share only what is necessary.

A note on AI tools. McCarthy Group is mindful of privacy risks associated with AI tools. We do not input client-identifying or sensitive business information into third-party AI systems without your knowledge and consent.

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8. Children's Privacy

Our website and services are intended for business owners and professionals. We do not knowingly collect personal information from anyone under the age of 16. If you believe a minor has provided us with personal information, please contact us and we will delete it promptly.

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9. Changes to This Policy

We may update this Privacy Policy from time to time as our services evolve. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.