For the last handful of years, AI has dominated business conversations. What can it do? Should we be leveraging it? What are the risks if we do? What are the risks if we don’t (the FOMO is real)? Boards continue to ask about AI. Leaders are finding new ways to experiment with it daily. Marketing departments are adopting generative & multimodal AI tools faster than anyone has time to evaluate them properly. Somewhere in the middle of all of that noise, a quieter and more impor